That you have now filtered through the ideas generated by the creativity processes, and that you have also now used left brain evaluative thinking to squeeze out the one idea or combination of ideas that best fits the criteria you have established to choose what you will put in motion, you’re ready now to get it “accepted”.
That is, find ways to make sure that the audience, or target group, who is either responsible for adopting and implementing, or is also the beneficiary of the chosen premise is assured that the idea has been carefully parsed and planned for!
This has to be done! If you had decided that the best way to alleviate drought conditions in the Sahara was to tug a bunch of icebergs from the South Pole to Tunisia, you’d have a bunch of people to convince of the idea’s “obvious” merits.
And, since your target group probably had not engaged the process we have used their creativity muscles might not be strong enough to receptively embrace an idea that seems so out of the box.
Now we enter the “Yes-but” phase. That is, “This might sound good, but ….”
And here, where you and your co-creators have already done all the hard work to systematically present cogent and compelling premises to the Doubting Thomas’ out there, you are very prepared to assure them of the wisdom of your collective creativity.
So, you anticipate those yes-buts! Identify what the objections might be and be prepared to answer them. Better yet, tell the potential nay-sayers what the potential objections might be in advance of their raising them and then offer up the answers to those yes-buts.
Better, better yet invite their yes-buts, offer them the alternatives you have considered in tandem with the criteria you have used so that everyone is empowered to contribute to the final part of the creative problem solving process.